eCommerce Analytics 2023
Customer Purchase Analysis & Segmentation
Total Revenue
$7.4M
+12.5% from last year
Total Customers
21,530
+8.2% from last year
Avg Order Value
$346
+4.1% from last year
Customer Segments
5
Identified clusters
Customer Segment Distribution
Revenue contribution by segment
Segment Performance
Key metrics by customer segment
High-Value Loyalists
1,247 customersRevenue: $2.8M
Avg Order: $285
Frequent Shoppers
3,521 customersRevenue: $1.9M
Avg Order: $155
Occasional Buyers
8,934 customersRevenue: $1.4M
Avg Order: $89
Price-Sensitive
5,672 customersRevenue: $0.9M
Avg Order: $67
New Customers
2,156 customersRevenue: $0.3M
Avg Order: $78